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PSA: 1 in 4 Holiday Crashes Involve a Drunk Driver

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Who doesn’t love the holiday season? It’s full of delicious food, funny holiday sweaters, general good cheer, and a widespread acceptance of Mariah Carey’s “All I Want For Christmas is You.”

All I want for Christmas Is you To drive safe!

While we can all rejoice in the holiday spirit, there’s still one huge (white) elephant in the room: drunk driving. During the holiday season last year, one in four traffic deaths on Texas roadways were alcohol-related, according to the Texas Department of Transportation. “In 2016, there were 2,321 alcohol-related crashes in Texas during the holiday season. Those crashes killed 82 people and seriously injured another 199.”

In an effort to prevent this type of behavior, TXDOT recently released the “Plan While You Can” campaign, which urges drivers to plan a sober ride to and from while celebrating the holidays this season. The campaign features an interactive dodgeball game where participants’ reaction times slow down as they consume more virtual drinks. The campaign will hit eight Texas cities in December.

Drive safely during the holidays!

The dangers of drinking and driving are not to be taken lightly. In addition to possibly killing or injuring yourself, other drivers, passengers and pedestrians, you will also get a fine of up to $17,000. Additionally, you will also face jail time and lose your driver’s license.

Schedule out rides responsibly.

You can still have safe fun during the holidays, especially if you plan on drinking. The key is securing a sober ride before going out. Some options include:

  • Appoint a sober designated driver
  • Use a taxi or rideshare like Uber, Lyft, or is available in your community
  • Use mass transit
  • Live near the party? Consider biking!
  • Ask a sober friend or family member for a ride home
  • Spend the night

Don’t just take our word for it.

Aceable recently teamed up wth former UT quarterback Vince Young to create a number of PSAs about the dangers of drinking and driving. The “Keep the Drive Alive” campaign aims to bring awareness and share the message that no one is invincible. Check out the holiday PSA here:

Krista Doyle